There's a secret language shared by ever '90s & '2000s Bollywood pop culture fan.

It's an inside joke, but you can share it with strangers over a dialogue reference, a song, a character, heck, even a meme.  And we took the joke too far. 

Welcome to Raichand & Co - an cheeky ode to the millennial love for Bollywood's & 90s pop culture's iconic best.